Cotton Incorporated announced the release of its latest Cotton in the Nonwoven Tissue & Hygiene Market offering insights into cotton’s role in the evolving nonwoven tissue and hygiene market. The report explores key trends shaping the industry, including growing interest in materials that support sustainability, skin wellness and product performance.

According to a recent global consumer survey, cotton has a reputation as a comfortable, soft, high-quality material.

The report identifies continued opportunities for cotton as brands respond to shifting consumer preferences and increased focus on material transparency and product differentiation.

It also outlines several attributes supporting cotton’s use in nonwoven applications. Cotton is widely recognized for its softness and comfort, making it suitable for products that come into direct contact with skin. As a natural fiber, cotton also aligns with broader industry efforts to explore materials with environmental considerations in mind.

In addition, the report highlights innovation opportunities, including the use of cotton in engineered nonwoven substrates and emerging product formats.

“Cotton represents a meaningful opportunity in nonwoven applications, particularly as companies look to differentiate on performance, comfort and material transparency,” notes Neil Demarse, director of new market development at Cotton Incorporated. “This report is designed to help bring greater visibility to where cotton can play a role in future product development.”

In conjunction with the 2026 Market Report, Cotton Incorporated releases a new U.S. Cotton Life Cycle Assessment (LCA), offering insights into cotton’s environmental profile across its lifecycle. The LCA is intended to support informed decision-making as companies evaluate material options and sustainability considerations. The full LCA report and executive summary are available at CottonWorks.com/LCA.

The full Market Report will be available at: https://cottonworks.com/product-innovation/nonwovens/cotton-in-the-nonwoven-market/.

Attendees of the show seeking more cotton information can stop by booth #4142 to connect with the Cotton team or learn more about the Market Report.