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2024—Uncertainty Continues
September 10, 2025
By: Karen McIntyre
Editor
In 2024—and so far in 2025—global economic uncertainties continued to challenge most of the world’s major nonwovens producers. Inflationary pressures, supply chain challenges and, probably most noteworthy, trade and tariff uncertainty, have repeatedly been attributed to sales declines and slower investment strategies by many of the companies profiled in this report—regardless of where they are based. This has made customers extremely hesitant in making purchasing decisions. Despite this uncertainty, many companies have begun to show some signs of optimism—often in the form of investment or acquisitions. Earlier this year Kimberly-Clark announced the largest-ever investment to its North American business; TWE Group is adding capacity for hygiene applications in India; Suominen has upgraded existing lines and even added a new line for sustainable materials and Sandler has invested in a German maker of wetlaid nonwovens. These manufacturers recognize that without investment, growth—and possibly even their very survival—would not be possible. They need to not only respond to the changing needs of their customers but also be prepared to serve developing market areas and application segments. As it has been in the past few years, sustainability continued to be a buzzword within nonwovens. Producers continue to look at ways to lessen their product weights, integrate more sustainable raw materials and reduce the impact of their operations on the environment. While these efforts are driven to some degree by legislative actions like the SUP Directive in the European Union, they are also the result of consumer and retailer demand for greener product options.
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