Lenzing’s flagship specialty nonwovens brand, Veocel, will introduce Veocel Lyocell fibers for Enhanced Cleaning, a new innovation designed to support the next generation of high-performance surface cleaning and disinfecting wipes. Aligned with Veocel's s innovation theme, “Unleash Possibilities”, this new technology can rethink product design through the use of advanced cellulosic fibers. Derived from wood-based raw materials, the fibers offer an alternative to fossil-based synthetics and contribute to the reduction of avoidable plastic waste in wipe applications.

Veocel Lyocell fibers for Enhanced Cleaning are engineered to improve wiping performance through stronger and denser fabrics and enhance the end-user experience. These fibers ensure even liquid distribution, helping to reduce excess dripping and provide greater control during cleaning. Compared to fossil-based alternatives, each wipe can clean up to twice the surface area, offering significantly improved disinfecting efficacy.

A key factor contributing to the performance of these new Veocel fibers is their compatibility with active or functional ingredients commonly used in disinfectants such as quaternary ammonium compounds (quats). While many other cellulosic fibers require additional chemical treatments to achieve similar functionality, Veocel fibers for Enhanced Cleaning are designed through careful selection of raw materials and optimized production methods to exhibit minimal and consistent binding to active ingredients. This advancement in fiber properties allows Veocel to be used in applications previously dominated by plastic-based materials.

"With the introduction of our VEOCEL™ Lyocell fibers for Enhanced Cleaning, we are unleashing new possibilities for our customers to choose cellulosic fibers in disinfecting wipes, empowering excellent performance while advancing their commitment to environmental responsibility," says Patricia A. Sargeant, Executive Vice President Nonwovens at Lenzing AG.