Nonwovens Industry: What are some of KNH’s offerings to the pet care market?
KNH: KNH has developed a variety of products tailored to the everyday needs of pet owners—including convenient pet cleaning wipes, specialized grooming wipes for targeted care and patented training pads designed to support housebreaking routines.

NWI: Why has this become an important market for you?
KNH: At KNH, we’ve long recognized the shifting dynamics of modern households—especially in developed countries where demographic changes like declining birth rates are reshaping family structures and everyday lifestyles. In this context, pets have increasingly become more than just companions; they are now central to emotional well-being and family life. This is not a temporary trend, but a fundamental social shift that presents meaningful opportunities for innovation-driven businesses.

Even before the pandemic, KNH had already begun considering how to apply our core strengths in nonwoven to this emerging field. The accelerated shifts in lifestyle brought on by the pandemic have only reinforced that this was the right direction.

Today, the pet care market goes beyond basic hygiene—it reflects growing expectations for quality, functionality and emotional value. For KNH, this is a natural extension of our material innovation capabilities and a chance to bring technical solutions into everyday life in more meaningful ways.

More than just product development, we see this as an opportunity to redefine how nonwovens can enhance daily life—not only through practical performance, but by contributing to the well-being and emotional connection between people and their pets. In that sense, entering the pet care sector is not merely a business decision, human-centered applications for advanced nonwoven materials.

NWI: Are you seeing the use of more nonwovens in this market?
KNH: The application of nonwoven materials in the pet care sector is indeed continuing to expand. In addition to traditional products like wet wipes and absorbent pads, we’ve also observed that nonwoven is gradually being combined with other materials, finding its way into functional pads and accessories. This development trend reflects the market’s growing emphasis on material functionality, processing techniques, and product diversity. It also indicates that there are more opportunities for innovative integrations within the industry, which further strengthens the role of nonwoven materials in the pet care field.

NWI: Are consumers becoming more willing to buy products and spend more money for products targeting their pets?
KNH: According to market research and platform data, consumer budgets for pet-related spending have shown steady growth. Within the pet product sector, there has been a significant increase in market sensitivity and expectations, particularly regarding product functionality, material selection, and safety standards. This shift demonstrates how the pet product market has evolved from being price-driven to one that increasingly values quality and brand reputation.

NWI: How is the pet care market different than other absorbent hygiene or disposable markets?
KNH: One of the biggest challenges in the pet market is the inability of the users, the animals themselves, to communicate or provide feedback. As a result, product design must place a greater emphasis on understanding animal behavior patterns and observing real-life usage scenarios. From material functionality to product form, every aspect must be grounded in detailed analysis and testing. This requires a precise understanding of animals’ physiological characteristics and daily behavior logic, enabling us to develop truly “pet-centric” products.

NWI: What changes has KNH had to make to target this market?
KNH: As a professional nonwoven fabric manufacturer entering the pet supply field, KNH has made a number of adjustments to material development, process design, and customer collaboration. With the multi-layer structural design of nonwoven fabrics, we can enhance our products in terms of softness, absorbency, and antimicrobial properties. At the same time, we have strengthened our understanding of product usage to help develop products with a more competitive edge in the market.

Additionally, we’ve noticed that the pet care market today is evolving beyond just functional products. There’s a growing emphasis on emotional connections and enhancing the overall quality of life for both pets and their owners. As a result, we’ve strengthened our understanding of product usage scenarios, which enables us to assist brand clients in developing more competitive product structures for the market.

We are a firm believer that pet care is not only an extension of hygiene products, but a stage for our non-woven fabric technology to be applied across different fields. Entering this market is not merely about expanding into a new sector; it represents a crucial strategic step for the brand as we look toward a future of diverse lifestyle scenarios.

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