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Weekly Recap: Essity to Buy Edgewell’s Feminine Care Business, Sontara Launches Sustainable Wipes Range & More

The most-viewed news on our site for the week ended November 15, 2025

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By: Tara Olivo

Associate Editor at Nonwovens Industry

Here’s your weekly recap—the most-viewed news stories on our site for the week ended November 15, 2025.

Hygiene and health company Essity has entered into an agreement to acquire Edgewell Personal Care’s feminine care business, including the brands Carefree, Stayfree and o.b. in North America and Playtex globally. The purchase price for the assets amounts to $340 million on a cash and debt-free basis. The acquisition supports Essity’s strategy to focus on high margin categories and to grow market positions in the U.S., the world’s largest hygiene market. 

Essity will acquire Edgewell’s feminine care business, which offers liners, pads and tampons, through an asset deal. The acquisition includes the well-known brands Carefree, Stayfree, and o.b. in the U.S., Canada, and the Caribbean, global feminine care rights for the Playtex brand, as well as a production facility in Dover, DE. 

Meanwhile, professional wipes brand Sontara has announced the launch of a sustainable wipes range, utilizing exclusively sustainable raw materials including recycled PET from PCR bottles, plastic-free fibers such as viscose, lyocell and cotton, and natural wood pulp. The portfolio represents the widest of its kind currently available on the market


Here are our top 3 most-viewed stories from the past week:

1. Essity to Buy Edgewell’s Feminine Care Business

2. Sontara Launches Sustainable Wipes Range

3. Kimberly-Clark Trades Toilet Paper for Tylenol

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