Suominen is launching a three-year program to improve the company’s profitability targeting a 10% EBITDA by 2028. Suominen is also introducing a new functional operating model, with a dedicated focus on customers and factories, designed to strengthen expertise and effectiveness.

The first phase focuses on resetting profitability through a comprehensive three-year Full Potential Program that captures improvement opportunities across the organization. The company will concentrate on fostering a culture of accountability, driving transformational initiatives and renewing its operating model to ensure stronger, more sustainable performance.

While restoring short-term profitability is the immediate priority, Suominen will in parallel develop its long-term strategy and financial targets. These will be communicated later in 2026, providing clear and consistent direction for the company’s next stage of development.

“At Suominen, we are at a turning point. Only by improving the reliability and efficiency of our production and supply, and by strengthening our commercial capabilities, can we fully meet the expectations of our customers and shareholders. This is the first, and most urgent phase of our journey. We will upgrade our manufacturing capabilities, embed continuous improvement across all processes, and exemplify a culture of accountability,” says Charles Héaulmé, President and CEO of Suominen.

Additionally, the program will involve an estimated investment of approximately €30 million over the three years, of which transformation costs are estimated at €10 million and capital expenditures to upgrade manufacturing capabilities around €20 million. The Full Potential Program does not include investment in capacity expansion.

In the new model, which is effective February 1, commercial functions are brought together to reinforce focus on growth and business development and ensuring strong strategic alignment between R&D and customer management. The sales organization will build deep global expertise while maintaining a strong local presence to serve customers effectively across all markets, under the leadership of the Chief Commercial and Technology Officer (CCTO).

The role of Chief Operating Officer (COO) is being broadened to command all factories, safety, manufacturing engineering, procurement, and supply chain. With this change, Suominen aims to strengthen operational reliability and output by sharpening its focus on manufacturing performance and ensuring systematic deployment of best practices, continuous improvement, and harmonized processes.

To facilitate Suominen’s transformation and transition into the new operating model, Suominen has appointed Kimmo Raunio as the CFO and member of Suominen Leadership Team. He will assume this role by June 1, 2026. Current CFO Janne Silonsaari will leave the company.

Markku Koivisto, currently EVP, EMEA and CTO, has been appointed Chief Commercial and Technology Officer; Mark Ushpol, EVP, Americas, will step down from the Suominen Leadership Team and serve for six months as EVP, Strategic projects and Marika Väkiparta, LL.M., currently Suominen VP, Business Transformation, has been appointed Chief Strategy and Transformation Officer and interim General Counsel.