Pull-Ups Debuts Learning Layer Technology

Pull-Ups is introducing Learning Layer technology, a new innovation designed to support potty training.

Many potty training methods either help kids notice accidents, or contain mess, but not both – and occasionally neither. That’s where the new Pull-Ups Learning Layer comes in. This innovation reimagines what a training pant can be by briefly feeling wet, before drying, helping toddlers notice the sensation of wetness while still remaining dermatologist-tested and safe for sensitive skin. When accidents happen, fluid is momentarily held in the Learning Layer, giving kids time to recognize that wet feeling before it’s absorbed into the core – to help them learn wet from dry.

“The Pull-Ups Learning Layer is an important innovation in how we help toddlers learn one of the most
essential early skills – potty training, while understanding the difference between feeling wet and dry,” says Dan Jackson, North American vice president of Pull-Ups. “By making that sensation more noticeable while still delivering the protection families rely on, we’re helping turn everyday moments into meaningful learning experiences and build Big Kid Confidence.”

To help bring this innovation to life, Pull-Ups is partnering with Kylie Kelce, mom of four and host of the
popular Wave Original series, Not Gonna Lie. Known for her honest, unfiltered take on parenting and drawing on her own potty training journeys, Kelce will help showcase the real, often messy moments families experience.

Kelce shares, “Potty training will humble you – fast. I’ve learned that every kid is different, but anything that helps them understand what’s happening, and makes those moments a little less messy, is a win. Pull-Ups have always been part of my potty training routine, but Learning Layer is a total game changer this time around by helping my kid learn the difference of feeling wet from dry.”

Pull-Ups training pants remain the only national leading training pant brand with re-fastenable sides for easy changes. Designed to motivate little ones, they also feature beloved Disney graphics that fade when wet, and helps protect from leaks so even the messy moments can become small wins worth celebrating.

As part of the Learning Layer launch, Pull-Ups is also expanding the role of its animated spokes characters, Terd and Yureen, two emotional sidekicks that help bring the realities of potty training to life. Terd, the more cautious of the pair, represents those “uh-oh” moments of doubt and hesitation, while Yureen embodies the confidence, optimism and encouragement that keeps families moving forward. Together, they reflect the full spectrum of the potty training journey, helping make the experience feel relatable, less intimidating and even a little more humorous, so parents can feel supported, understood and never judged along the way.

Pull-Ups with Learning Layer technology is available now at retailers nationwide, including Target, Walmart, Amazon and more.