Pampers has introduced Pampers Amore — its most premium and most absorbent diaper. Created for parents who want elevated comfort without compromise, Pampers Amore is the brand’s first new diaper for newborns and toddlers since the launch of Pampers Pure in 2018.

Reimagined for today, Pampers Amore combines advanced leak protection and high absorbency with dermatologist-recognized skin credentials and transparent ingredient-related claims that demonstrate the brand’s safety promise.

“At Pampers, everything we create begins with a commitment to babies’ comfort and parents’ trust,” says Adam Riegle, vice president, Brand – North America Baby Care. “With Pampers Amore, we designed a diaper that delivers protection without compromise, combining outstanding performance with thoughtfully selected ingredients so parents can feel confident they are giving their baby the very best.”

Pampers has crafted Pampers Amore as an evolution to the trusted foundation of Pampers Pure, which offers a more premium and sensitive diaper experience for babies with extra sensitive skin. Pampers Amore diapers are Pampers’ most absorbent diaper, featuring a soft-as-cashmere feel, crafted with the finest materials. The diaper also provides advanced protection, including all-around blowout and leak protection, and a five-layer protection system, including a KeepDry liner, acquisition layer, absorbent core layer, fluffy pulp fibers and a water‑resistant backsheet. The system works to quickly capture and lock away wetness.

Pampers Amore is clinically proven hypoallergenic, dermatologically tested and accredited by the Skin Health Alliance (SHA). It is also third-party lab tested for 1000+ harmful chemicals and free of fragrance, parabens, elemental chlorine and latex. The diapers also feature delicate, elevated prints that create a modern, premium look.

“One of the biggest contributors to skin irritation is prolonged contact with moisture and waste,” says Dr. Christopher B. Peltier, MD FAAP on behalf of Pampers. “A diaper that pulls wetness away quickly and keeps it locked can help reduce that exposure. Pampers Amore offers fast absorption and a design that is consistent with what parents should look for when choosing a diaper for their baby.”

Available in sizes newborn through 7, Pampers Amore features a standard taped diaper design and is available nationwide at major retailers.