Ontex has introduced Dreamshields Night, a new diaper concept designed to provide reliable overnight performance from the earliest stages. Enhanced absorption, supported by front and back barriers and cuffs, creates a full leakage protection zone, which helps reduce nighttime disruptions for both babies and parents.

Dreamshields Night diapers complement the Dreamshield 360 Night pants introduced last year, expanding Ontex’s nighttime baby care offering. With sleep being the No. 1 parental concern and poor sleep directly linked to increased stress levels, these solutions are specifically designed to address key care needs, promote longer, more comfortable sleep, and provide parents with enhanced reassurance overnight, as confirmed by recent research data.

Ontex also offers night solutions In feminine care and adult care, responding to the fasted growing trend in the market.

In adult care, night concepts focus on fewer nighttime changes through extended design – including pads that are 30% wider on the back for protection when laying down- and long lasting absorption, helping users sleep more comfortably while also easing the burden on caregivers.

In feminine care, Ontex’s All-Night Protection ultra towels are designed to provide comfortable protection throughout the night, with a 60% larger absorption zone and 20% wider the back to respond to women’s expectations for reliable overnight performance.

“Night-time has become a pivotal moment in the consumer journey across baby care, feminine care and adult care,” says Lilian Girlea, SVP Growth & Categories. “Consumers expect solutions that are specifically designed and built for the night, as quality sleep impacts health, confidence and daily performance. By investing in clear night concepts, we are not only responding to consumer expectations, but also delivering tangible value for our retail partners through better differentiation, enhanced product quality, and increased shopper trust.”