Millie Moon, the award-winning luxury baby care brand, announced a collaboration with Ms. Rachel, the world-renowned educator and digital creator celebrated by millions of families. From late October 2025, the all-new Millie Moon Ms. Rachel Training Pants will be available exclusively at Target stores nationwide. The collaboration combines Millie Moon’s trusted quality with Ms. Rachel’s beloved educational approach to empower little ones and parents on the potty training journey.

“We are thrilled to partner with Ms. Rachel, a trusted voice for families who shares our mission to support parents through every stage,” says Amelia Watson, head of marketing at Millie Moon. “Together, our product range will help build confidence for parents when embarking on their potty training journey, making one of childhood’s biggest transitions feel achievable and joyful! Parents already trust Ms. Rachel to guide them through important milestones at home, now they can trust her in the diaper aisle, too.”

Ms. Rachel is a cultural phenomenon, bringing music, learning, and encouragement to millions of preschoolers through her viral YouTube channel and streaming success. Ms. Rachel has redefined what educational content can mean for families today.

“Potty training is a journey every parent navigates, and I’m so excited to team up with Millie Moon to make it a little easier and a lot more fun,” says Ms. Rachel. “We want every child to feel proud and every parent to feel supported.”

Together, Millie Moon and Ms. Rachel want to make potty training less stressful, more joyful and easier for families everywhere. The new Training Pants will feature playful Ms. Rachel-inspired designs and content that encourages children with positive reinforcement, turning a milestone moment into a confidence-building celebration.

The Millie Moon Ms. Rachel Training Pants are available exclusively at Target (in-store and online at Target.com). Available in sizes 2T-6T and featuring all-new Ms. Rachel prints, Millie Moon Training Pants come in premium cartons (72-46 count). This launch marks the first step in a growing partnership between Millie Moon and Ms. Rachel, with additional initiatives planned for 2026 and beyond.