Lola, a clean period care brand, announced its partnership with USC Athletics, becoming the Official Clean Period Care Product Partner of USC Athletics. Through the collaboration, Lola will provide its organic, high-quality period care products made with clean ingredients in feminine hygiene dispensers across select USC athletic venue restrooms, supporting student-athletes, staff and event attendees.

The brand has an established presence in women’s sports, partnering with organizations like the New York Liberty at Barclays Center and the Minnesota Lynx at Target Center to provide free period care to athletes and fans. The USC partnership builds on this ongoing work, bringing clean menstrual care into collegiate athletic spaces where access has historically been limited and visibility matters most. 

Access to period care remains a barrier for many students nationwide. In the U.S., one in four teens miss class due to lack of access to period products, and 23% of students have struggled to afford them. Overall, one in four teens and one in three adults experience period poverty, with a disproportionate impact on teens of color and individuals from lower-income households. By placing period care directly in athletic venues, Lola aims to help reduce stigma and improve access.

“At Lola, we believe access to clean period care is essential to confidence and performance,” said Kelly Murphy, general manager of Lola. “Partnering with USC Athletics allows us to bring menstrual care into environments where it has historically been overlooked, while supporting athletes and fans with products they can trust.”

To further its mission, Lola will host a community activation on February 19 in collaboration with Happy Period, the first Black-led menstrual movement advocating for wellness through decolonized health education and cultural change. The event will take place during the USC versus Wisconsin Women’s Basketball game and will feature a conversation on menstrual equity and access led by Happy Period founder Chelsea VonChaz, an award-winning philanthropist, doula, and femtech expert.

“Lola’s leadership and dedication opened the door for Happy Period to partner with USC Athletics in a way that centers care, dignity and impact,” says VonChaz. “Their efforts ensured this collaboration wasn’t just symbolic, but truly meaningful for the communities we serve. This is a powerful example of what happens when influence is used with intention.”

Lola dispensers will roll out across select USC Athletics restrooms throughout the year, serving players and attendees during practices, games and events.