Fiber supplier Lenzing AG is investing approximately €15 millionn to expand its production capacity for premium viscose fibers at its site in Lenzing, Austria. This strategic investment is part of the recently announced €100 million investment program to secure the long-term competitiveness of the company’s Austrian production sites. The capacity expansion reinforces the company’s commitment to providing sustainable solutions to the global hygiene market and strengthens the company’s role as a trusted provider of high-quality fibers for feminine care applications.

“This investment represents a strategic step forward – reinforcing one of the key pillars of our nonwovens business and strengthening the foundation for long-term growth and sustainable supply,” says Rohit Aggarwal, CEO of Lenzing AG.

The focus is on increasing capacity and ensuring highest quality for the trilobal cross-section fiber Veocel Viscostar. This superior fiber outperforms conventional viscose in Syngina values with its distinct cross-section greatly contributing to efficient absorbency in tampon products. The expansion will enable Lenzing to meet growing demand from strategic customers while ensuring the highest quality standards.

“Lenzing’s commitment to delivering sustainable innovation in the hygiene segment is once again demonstrated through this investment at our Lenzing site,” says Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing. “It’s a clear signal of our long-term growth ambitions and customer-centric approach in a dynamic market environment.”

This initiative supports Lenzing’s strategic goals of premium products, sustainability, and technological differentiation. It also contributes to the continued diversification of the company’s high-value portfolio and enhances its competitiveness in the hygiene sector.