Hey Tiger, a new diaper brand, has launched in the U.S. exclusively at Target with a line of high-performing diapers and training pants starting from only $4.99 per pack. Hey Tiger delivers leak protection and skin-gentle materials to keep babies and toddlers comfortable from playtime to bedtime.

Available in sizes 3–7, Hey Tiger diapers are made with DryFit Leak Protection and triple-layer leak guards to keep babies and toddlers dry for up to 12 hours. To ensure they’re gentle on skin, they feature dermatologist-tested, hypoallergenic materials, free of lotions, latex and fragrance. A high waistband and strong grip tabs provide a secure, flexible fit that moves with babies as they crawl, wiggle, roam and play.

Hey Tiger Training Pants are available in sizes 4–7 and designed to keep up with active toddlers and support potty training. They feature a 360° Comfort Waistband and quick-tear sides for easy, fuss-free changes, while DryFit Leak Protection locks in messes day and night. Playful Rory the Tiger prints add a fun, unisex touch for adventurous little ones, with the brand’s mascot bringing extra energy and personality to every diaper change, and extending into a growing presence across social platforms like TikTok.

“Our mission at Hey Tiger is simple: help families pay less and play more,” says Tahlia Rawle, marketing manager at ZURU Edge. “Our Rory the Tiger embodies the playful spirit of the brand, reinforcing that diapering can be both reliable and fun – without compromising on either performance or price.

Hey Tiger offers a money-back guarantee for families who aren’t completely satisfied with their first pack of diapers or training pants. For parents who want to try before committing, two-piece sample packs will be available in Target stores at the end of April.

Hey Tiger Diapers and Training Pants are available now from $4.99 exclusively at Target stores across the U.S. and online at Target.com.