Baby care brand HealthyBaby appointed Stephanie Davis Michelman as president. Michelman brings more than 20 years of experience coming from various leadership positions at global beauty brands such as NEST NY, Bobbi Brown Cosmetics, Benefit Cosmetics and The Inkey List, where she most recently served as chief executive officer. In this newly created role, Michelman will oversee marketing, sales, digital and portfolio development for HealthyBaby, working to scale the business across its retail partners and grow the direct-to-consumer business. Michelman will report directly to HealthyBaby CEO and founder Shazi Visram.

“Our priority at HealthyBaby has always been to provide parents truly clean and enlightened options from preconception through early childhood for developmental health, so when it came to scale our business, I knew we needed someone who not only has every capability and has lived our mission,” says Visram. “Stephanie is a mom first and a true marketer, coupled with a strong understanding of the research driven HealthyBaby parent.”

Under Visram’s leadership, the company has become the leading health first baby brand at Target and attracted more than 50,000 new customers, validating consumer demand for cleaner, higher-standard, and health-focused products across every stage of early life. Visram’s first venture HappyBaby known as Happy Family Brands was acquired by Danone after she led it to become the leading organic baby food brand in the country.

“As a mom, I’ve always been intentional about the products I bring into my home. If I had them then I would have searched out HealthyBaby for my own children because of its commitment to clean, safe, clean and sustainable products. Stepping into this role is a natural extension of the trust I have in the brand. Shazi is a pioneer when it comes to building truly disruptive brands with HappyBaby Organics in 2003 with groundbreaking innovation made for parents of the future,” says Michelman. “I am incredibly proud to help grow a mission first brand that families can feel safe to use every single day on their baby’s developing bodies.”

This appointment comes on the heels of a big year of growth for HealthyBaby. The brand grew over 60% in 2025. A large focus for 2026 will be centered around expanding the brand’s developing body and brain first platform that includes personal care, skincare and supplements while also increasing their retail footprint.