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Diaper maker acquires Henkel’s Retailer Brands business
February 7, 2025
By: Karen McIntyre
Editor
First Quality Enterprises, a major manufacturer of absorbent products and tissue and toilet paper, is expanding into the detergents, fabric finishers and dish wash categories through the acquisition of Henkel’s Retailer Brands business in North America. These business will be included in a new division, called First Quality Home Care Products, which will operate as a stand-alone business within the First Quality Group of companies.
“This is an exciting time at First Quality. Adding detergents, fabric finishers and dishwash categories to our existing portfolio will enable us to offer a greater array of products to our customers and provide them with additional synergies, benefits and innovation,” says Jim Dodge, CFO of First Quality Enterprises said. “We look forward to partnering with our customers in providing the same high-quality products and services in this category as they have come to expect from First Quality in our existing portfolio. We also look forward to welcoming the dedicated team at Henkel to the First Quality Group and to growing the First Quality Home Care Products division with them.”
The acquisition reflects First Quality’s ongoing commitment to reinvestment in response to growing customer demand for affordable, high-quality store brand products. Last year, the company announced investments across several of their existing product categories, including a more than $400 million investment at its Macon, GA site to expand its baby care division as well as investments to increase adult incontinence manufacturing capacity by over 25%. Additionally, First Quality announced its commitment to two additional advanced Thru-Air-Dried (TAD) paper machines at a new location to be announced.
The transaction is subject to customary closing conditions, including receipt of required regulatory approvals. More about First Quality Enterprises — First Quality Announces Location for Baby Care Expansion — First Quality Names President of Absorbent Hygiene Division — First Quality Launches Prevail Neutral Underwear in Black
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