Bodywise (UK) Ltd., the manufacturer of Natracare natural and organic period care products, announced that it has transitioned to an employee-owned company through the establishment of the Natracare Employee Ownership Trust (EOT). After 37 years of building something she truly believed in, founder Susie Hewson has chosen to place the company’s future into the hands of the people who have poured their own passion into it every single day.

When Susie Hewson founded Natracare in 1989, she wasn’t following a trend. There was no trend to follow. She was driven by a conviction that women deserved better. Better products, cleaner ingredients and honest answers about what they were putting in and on their bodies. At a time when the personal care industry prioritized cost over conscience, Natracare became the first brand to offer certified 100% organic cotton tampons and take an uncompromising stand against plastics, chlorine bleaching and the toxic chemicals quietly accepted as standard. It was radical then. It matters even more now.

“As we looked to the future of Natracare, it was essential that the company remain guided by the same principles it was founded on—respect for women’s health, environmental responsibility and transparency,” Hewson says. “By placing Natracare into an Employee Ownership Trust, we are protecting the mission of the brand while empowering the people who carry that mission forward every day. It ensures that our purpose remains at the heart of every decision we make.”

Through the EOT, Bodywise (UK) Ltd. employees now collectively steward the company’s future. The people closest to the work, those who understand what Natracare stands for—not just as a brand, but as a mission—are now its guardians. Decision-making is aligned with those who live the brand’s values daily, ensuring that integrity, accountability and environmental responsibility will guide every step forward, prioritizing lasting impact over short-term gain.

To lead the company through this next chapter, Theresa White remains the senior executive officer of Natracare LLC in North America, and the Natracare Employee Ownership Trust has appointed Nina Davies as chief executive officer. Davies brings more than 25 years of experience building brands and cultivating deep relationships with global partners. She joins at a moment of profound significance, trusted to carry a 37-year legacy forward with the care it deserves. Her appointment reflects the seriousness with which Natracare approaches this transition: not as a conclusion, but as a beginning.