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Enhanced diapers feature a pearl pattern spunbond
June 24, 2024
By: Tara Olivo
Associate Editor at Nonwovens Industry
Bemax Inc., a private label development company with a focus on disposable diapers and women’s hygienic sanitary products, announces that pre-orders for the new improved quality of the Mother’s Touch brand of disposable diapers will be accepted starting on August 25 on www.walmart.com and www.bemaxinc/webstore. This initiative marks a significant step in Bemax’s commitment to delivering products that exceed consumer expectations and drive continued revenue growth. The new private label brands, meticulously crafted with a focus on superior quality, are set to meet and surpass the evolving needs of consumers. The new improved quality brand of Mother’s Touch comes with a pearl pattern spunbond, a nonwoven topsheet, a three-liner wetness indicator, and a three-dimensional leak guard, among other user-friendly features. These brands will be available through Bemax’s expansive distribution network, ensuring widespread availability and accessibility. Bemax Inc. is strategically positioning itself to take maximum advantage of the ongoing growth in the diaper industry. The company has been experiencing substantial growth, with an expected year-over-year increase of over 70%. This growth is driven by the company’s strategic focus on innovation, quality, and expanding its product offerings to meet the dynamic needs of consumers. According to industry reports, the diaper market has registered a CAGR of 5.64% during the forecast period (2024-2032). In terms of revenue, the global diaper market was estimated at roughly $64.37 billion in 2023 and is predicted to attain a value of $105.49 billion by 2032. The growth of the diaper market is being propelled by rising birth rates, increasing disposable income, and growing awareness of hygiene. The disposable diapers segment, in particular, is growing at a high rate and is projected to dominate the global market. Online sales have also surged, capturing about 30% of the market in some regions, reflecting changing consumer buying habits. The North American diaper market size reached $$75.4 billion in 2023. Looking forward, IMARC Group expects the market to reach $91.4 billion by 2032, exhibiting a growth rate of 2.1% during 2024-2032. North America, particularly the United States, is a mature market characterized by high product penetration and advanced consumer preferences towards eco-friendly and premium products. “We are excited about the future of the diaper market and the opportunities it presents. The increasing demand for biodegradable and eco-friendly products aligns perfectly with our commitment to sustainability. Additionally, the growth in emerging markets and the expanding adult diaper segment offer significant potential for us to broaden our product lines and drive new revenue streams,” says Taiwo Aimasiko, CEO of Bemax Inc.
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