Beckmann Converting, Inc, the roll-to-roll toll laminator of textile composites specializing in ultrasonic bonding lamination, reports that it has gone live with a new and impactful company website. The new website may be accessed at www.beckmannconverting.com which is the same url, although past users may have to clear their cache or execute a “hard refresh” so that the new site loads correctly.

“We believe that our new website, with leaner presentation and more effective navigation flows, will become an important resource for current and prospective customers,” states Ray Piascik, director of Sales and Marketing at Beckmann Converting. “Innovative modules including the ‘Buyer’s Journey’ and the ‘Virtual Swatchbook’ were created to give visitors direct access to critical information.”

A laminating program at Beckmann Converting could be driven by any one of three distinct groups of people in a customer’s organization, explains Piascik. “The Buyer’s Journey provides three specially curated paths through the website relevant for New Product Leaders, Manufacturing Capacity Leaders, and Supply Chain Leaders.”

Visitors can also access a Virtual Swatchbook where descriptions and images of the selection of “roll patterns” available at Beckmann Converting for ultrasonic laminating can be viewed. Each roll pattern, with different shapes and spacing of weldpoints and bonded area as a percentage of total web area, has a downloadable and printable specification sheet accessible through the Swatchbook. A supplemental hard copy of textile samples showing the bond patterns can be requested from the company for use in conjunction with the online tool.