Ontex Group, an international developer and producer of personal care solutions, has launched Dreamshield 360 Night Pants, a new night-time concept designed to give babies dry nights and parents greater peace of mind. The new night pants offer extra absorbency for up to 12 hours of protection – especially important for long nights, heavy wetters, extended naps and travel.

Research confirms that nighttime performance remains a critical priority for families: 75% of parents identify their baby’s sleep quality as their top stressor, with nighttime leaks the leading cause of disruption. Parents increasingly look for products that guarantee dryness for longer periods, not just overnight but also during situations that require absorbency designed for high-demand occasions.

Recent consumer insights confirm the relevance of stronger nighttime protection: parents choose baby pants more often for nighttime across all ages and tend to switch to baby pants sooner at night than during the day.

Dreamshield 360 Night Pants deliver enhanced overnight performance together with the trusted features of the Dreamshield 360 Pants range. In addition to extra absorbency for long nights, this includes Ontex’s unique pee and poo back barrier; a soft, secure 360° fit made with gentle materials and an elastic waistband for comfortable sleeping; nighttime packaging with clear extra absorbency claims and strong night icons for quick and confident shopper navigation; and enhanced sustainability, supporting Ontex’s targets of CO₂ emissions and plastic reduction across its product portfolio.

Annick De Poorter, chief innovation and sustainability officer at Ontex, says: “Dreamshield 360 Night Pants respond to a clear consumer need for extended overnight protection. This innovation not only helps parents sleep better but also gives retailers a powerful lever to grow the pants segment, increase basket value, and strengthen shopper loyalty.”