Incontinence care brand Tena announced its designation as a Proud Partner of the Toronto Raptors, Canada’s premier NBA team. This collaboration marks a bold step forward in fighting stigma around male incontinence, promoting men’s health, confidence and active living. 

As a Proud Partner of the Toronto Raptors, Tena Men is taking its mission courtside–proving that strength, confidence and control aren’t just for the game. Together, both organizations are helping men open up about their health in a supportive and respectful way. This partnership is all about rebounding against stereotypes, empowering incontinent men and encouraging them to play life to the fullest. 

“We’re thrilled to partner with the Toronto Raptors, a team that embodies strength, resilience and leadership,” said Natali Nino-Rivero, Brand Manager at Tena Canada. “Together, we’re breaking down barriers and encouraging Canadian men to keep control, open up and embrace their health–in everyday life.” 

Through this partnership, fans can expect in-arena activations during select Raptors home games at Scotiabank Arena; digital display campaigns where the team tackles stigma and ‘dribble dramas’; and Tena Men Community Outreach programs that spark conversation around men’s health. 

This collaboration is part of the brand’s ongoing commitment to normalize conversations around male incontinence, support overall health and provide innovative solutions that help liberate millions of incontinent men in the country to live life at its best.