Raan, the first unbleached 100% cotton wipe brand, has debuted at Erewhon, the Certified B Corp and Organic Retailer, serving conscious-living customers across Southern California.

Designed for babies, toddlers and adults, Raan wipes are hypoallergenic, dermatologist-tested, cloud-soft and durable, offering a safe and effective solution for sensitive skin on both the body and face. Made with unbleached 100% cotton, five clean ingredients including organic aloe and 99% purified water, the wipes are 30% larger than leading brands, meaning fewer wipes are needed for daily tasks. They are plastic-free, tree-free and fully sourced and made in the U.S., reflecting the brand’s commitment to sustainability and transparency.

Raan is also the first in its category to carry the Natural Cotton Seal, reserved exclusively for products made entirely of cotton and is EWG-verified, ensuring safe and non-toxic use. The brand is woman-owned and independently operated, offering families a transparent, U.S.-made alternative in a space traditionally led by larger corporations.

“We’re honored to join the Erewhon family and to be among such thoughtful, values-driven brands,” says Vanessa Menache, CEO of Raan. “Erewhon has long curated products that align with conscious living, and we’re proud that Raan’s clean, sustainable approach to personal care meets their discerning standards while supporting families and the planet.”

Following a direct-to-consumer launch in April 2025, Raan has since expanded its retail presence to major platforms, including Amazon, Walmart.com, Happier Grocery and now all 10 Erewhon locations.