Maxcess, a global leader in innovative products and services for automated web handling applications, announced the appointment of Javeed Ashraf Buch as vice president and general manager Americas. Buch brings over two decades of sales and service experience in web converting applications and machinery, including film extrusion lines, printing presses, business development, aftermarket service and customer support.

In his new role, Buch will be responsible for leading Maxcess’ sales and customer experience strategy for OEM and aftermarket customers across North, Central and South America.

Prior to joining Maxcess, Buch served in a variety of positions for Windmoeller & Hoelscher Corporation, the North American headquarters of the W&H Group, a 150-year-old, family-owned, German company, and world-leading supplier of film extrusion lines, printing presses and converting equipment for the production of flexible packaging. In his previous positions, he successfully increased sales, grew profits, created new revenue streams, expanding into new markets and reinvigorated the service business.

“We are thrilled to have Javeed join our Maxcess Executive Leadership team as our new Vice President and General Manager Americas,” says Odd Joergenrud, CEO of Maxcess. “His wealth of knowledge and extensive industry experience will help Maxcess achieve our goals and grow our web handling business across several industries and help new and existing customers work better, faster and smarter.”

“I am honored to be joining Maxcess and look forward to collaborating with a talented global team to drive growth and exceed customer expectations,” says Buch. “Maxcess is known for its commitment to innovation, sustainable solutions, and customer service. I am eager to contribute to the Company’s continued success.”

Buch holds a Bachelor of Science degree in Electrical Engineering for Aligarth Muslim University in India. He and his family will be relocating to Maxcess’ Oak Brook, IL, headquarters.