Online retailer Jet.com has partnered with Cuties diapers to help deliver high quality diapers in the most effecitve way possible. This partnership follows a call from the White House to make diapers more accessible to low income families. By taking measures like removing expensive graphics from packaging and adding more diapers per box, Jet. com and Cuties maker First Quality have created the Cuties Economy Plus Pack bringing the price per diaper from as high as 30-50 cents to 13-17 cents without sactificing quality.

President Barack Obama issued a call to diaper manufacturers to make diapers more affordable for low income families. Citing statistics that one in three families lack sufficient acess to diapers, the president said he is enlisting the help of diaper manufacturers and non-profits to put more children in diapers.

The Cuties Economy Plus package will be available on the jet.com website in late April. These packs will also be available for discounted purchasing by non-profit organizations.

Based in Hoboken.com, Jet.com was founded by former diapers.com executive Marc Lore. Diaper industry insiders believe that more than 15 million diapers will be ordered by local diaper bank networks through the program.

Obama has also asked Congress to earmark $10 million to test effective ways to get diapers in more poor families’ home. It is estimated that one in three American families who have trouble affording diapers.

Other diaper brands are also offering assistance. Last month, Kimberly-Clark said it would donate 22 million Huggies diapers to the National Diaper Bank Network and Honest has supplied diapers to several banks through its Honest to Goodness program.