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Despite challenges, companies continue to look at viable end-of-life solutions for absorbent hygiene products
February 2, 2024
By: Karen McIntyre
Editor
End of life options for absorbent hygiene products like diapers, feminine care products and wipes continue to be investigated by companies throughout the supply chain. Government legislation and consumer demand are motivating companies to find ways to keep plastic-based products out of landfills and waterways, with new options becoming available, but none are without challenges. As companies like Procter & Gamble, Kimberly-Clark and Unicharm roll out pilot programs aimed out figuring out not just how to recycle these products, but also how to collect them, these companies continue to rely on partnerships, both public and private, to find the right solutions. In 2018 Procter & Gamble announced it was embarking on a pilot scale operation, with its joint venture partner Fater, to collect and recycle used baby diapers in Italy. In the ensuing years, the message from P&G was that the company would expand this program into other counties like The Netherlands and India and use the recycled content for applications ranging from school desks to plastic bottle caps to clothing. However, more recently, the company has been reexamining this strategy. At EDANA’s inaugural sustainability conference in Brussels, Belgium, late last year, Rodrigo Rosati, a P&G researcher, told audience members that despite prolonged investment, the company found it had reached the limits of the technology when it came finding new uses for recycled AHP waste. Finding the right application for recycled diaper materials has continued to pose challenges. “For any recycling operation, it is paramount that the quality of the product you get out can be sold,” he said. “Otherwise, you are just turning waste into waste at a big expense.” Because the majority, 70-80%, of used diaper products are human waste, the challenge is not just what to do with the diaper waste but how to remove pathogens and pharmaceutical residue (such as diaper rash cream) from the product, which can require an extremely energy intensive process. According to Rosati, P&G was able to achieve significant knowledge about what needs to be done in recycling efforts. It used a sterilization process to get rid of the pathogens contained in human waste, oxidization to get rid of pharmaceuticals and a dryer to get rid of the liquid. “Even though this was not the viable solution we were wishing for, it provided many valuable learnings as we continued the journey,” he added. Another challenge of recycling diaper waste is collection. Because families don’t want to store used and dirty diapers in their homes for prolonged periods of time, P&G piloted a smart bin collection program in Amsterdam, The Netherlands. This provided families with infants with a place to dispose their used diapers. What they found was that busy families did not always have the time nor motivation to travel distances to dispose of diaper waste. “Through education, investment, communication with the consumer, only a fraction of participants stuck to the patterns of drop off,” Rosati says. “This has been explained by the distance from the household to the smart bin. It represents a burden in the very business lives of households with babies. We need to identify viable collection methods.”
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