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As the market moves on from Covid, technology advancements are creating new market opportunities
March 6, 2025
By: Karen McIntyre
Editor
Five years after the entire nonwovens supply chain was forced to respond quickly to the global Covid pandemic, meltblown manufacturers are weighing the challenges and opportunities of a whole new market. While demand for materials has receded significantly since 2021 when the entire world was “masked up,” consumer awareness over the importance of clean air—and nonwovens’ role in this challenge—has created a sustained need for high performance filtration materials. Roller coaster of demand within the meltblown market led to an unprecedented rate of new line investment in the technology, creating a business environment where it seemed like everyone was getting into the meltblown—and by extension face mask—business. According to data supplied by Price Hanna Consultants, demand for meltblown began to weaken in mid-year 2021 and normalized to pre-Covid levels by year end 2023. During that period, the number of global meltblown lines installed grew at a CAGR of more than 9% per year; eight to nine times higher than the historical rate. The number of stand-alone meltblown machines more than doubled from 2020 to 2023 as compared to those in 2019, leading many newly commissioned meltblown lines to fall idle or operate well below satisfactory utilization levels. In terms of dollar units, between 2019 and 2020, demand for meltblown doubled to reach $1.6 billion, according to Smithers research. However, as mask use has waned, so has demand for meltblown, and the global market value for the technology was reported at around $1 billion in 2023. The good news is, growth has not dried up completely and demand is expected to hover around 6% per year until 2028 when the market is estimated to reach $1.4 billion. Therefore, meltblown manufacturers, especially those with firm knowledge of the technology and the market, as well as the machinery technology to meet more stringent demand for higher performing filtration media, have reason to be optimistic. “There is still some overcapacity but companies that were in meltblown for years before Covid, are going to be in meltblown for years after Covid,” says Ray Whitby, technical sales manager, Monadnock Non-Wovens. “A lot of the ‘pop-up’ companies that joined meltblown at the height of demand to make money—and a lot of them did—have exited the market. The companies that were here before Covid are still there. For us, our core customers are still there. We didn’t lose one and we picked up some.” Earlier this year Monadnock Non-Wovens, a manufacturer of meltblown synthetic media, announced its strategic decision to invest in technology to deliver even higher efficiency meltblown media for air filtration and other applications. The new enhanced filter media, Monadnock HPAQ 3F, is engineered specifically for respirators, HVAC and air purification filters. It is being made in Mt. Pocono, PA. “This hybrid new line allows us to do multiple things,” says Whitby. “It produces meltblown but also offers enhanced charges to create nonwovens or nonwoven composites with the meltblown inline.” The reason behind the investment is simple—customer demand. Since the pandemic, Monadnock has noticed customers increasingly seeking higher performance materials due to increased awareness over what high performing filtration media can achieve and, perhaps even more importantly, a willingness to pay more for the technology. “One of the main things that has come out of Covid is you have a consumer that is very aware of higher performance filtration products,” Whitby says. “Before Covid, N95 did not mean a thing to most people. Now everyone knows what it means.” Filters made with Monadnock HPAQ 3F will capture more dust, pollen, allergens, viruses and smoke with lower pressure drop than traditional polypropylene and other synthetic meltblown media. They will be used in media used in residential, commercial, industrial and agricultural spaces where high levels of precision and purity are crucial in many fields and applications, particularly where even the smallest impurities can have significant consequences. HPAQ 3F will meet all international filtration standards: ASHRAE 52-2, ASTM 2100, EN-149, HEPA, MERV 10-16, and NIOSH. The new line is also Monadnock’s widest, offering the material in rolls up to 2.4 meters wide. This virgin polypropylene (PP) product is recyclable, and trim waste can be repurposed in sorbent applications. As with all MNW products, it is made with 100% renewable wind-powered electricity (Green-e certified RECs). “Bringing this new capability to our manufacturing facility enables us to produce materials that help meet global air filtration standards,” says Jim Cree, president. “In a time with forest fires and airborne diseases, we are offering the filtration market a healthier solution that is made right here in the U.S.”
J.J. Gouin/Shutterstock.com
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