Ontex Group has entered into a binding agreement to sell its Turkish subsidiary to Dilek Grup in a deal that includes Ontex’s business in Turkey and related export business as well as its plant in Istanbul. 

Ontex’s Turkish subsidiary develops, manufactures, commercializes and distributes predominantly branded personal hygiene products with leading positions in Turkey and the surrounding regions. Last year, the subsidiary — as part of the Emerging Markets division—generated about €90 million in sales and included the brands Canebebe, Canped, Prosafe and Windelhosen. Ontex’s Emerging Markets division has been classified as discontinued operations. 

Dilek Grup is an established distributor of fast-moving consumer goods across Turkey and neighboring countries, and it is diversifying into production of, among others, personal care products.

“Ontex is very proud of its business in Turkey and grateful for the team’s resilience and excellence in execution over the past years, thereby building on, and strengthening, a legacy of strong positions and brands,” says Laurent Nielley, president, Europe. “We believe that Dilek Grup is well placed to further invest in and develop the business and the organization towards the next successful chapter in their journey.” 

With this agreement, Ontex is approaching the conclusion of its strategic refocus on retail and healthcare brands in Europe and North America. Ontex aims to complete the transaction during the third quarter of 2025, subject to approval by the Turkish competition authority.

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