Charlotte, NC
www.magnera.com
2024 Nonwovens Sales: $3.2 billion

Key Personnel
Curt Begle, CEO; Jim Till, CFO and treasurer; Phil Lerro, CIO; Tarun Manroa, COO

Facilities
U.S. and Canada: Augusta, KY; Benson, NC; Dalton, GA; McAlester, OK; Mooresville, NC; Nashville, TN; North Bay, Canada; Old Hickory, TN; Statesville, NC; Washington, GA; Waynesboro, VA; Charlotte, NC; Asheville, NC; Mount Holly, NC; Fort Smith, AR; Gainesville, GA, York, PA; Memphis, TN; Gatineau, QC

Latin America: Atlacamulco, Mexico; Cali, Colombia; Jundiaí, Brazil; Pilar, Argentina; Pouso Allegre, Brazil; San Luis Potosí, Mexico; São José dos Pinhais, Brazil; Buenos Aires, Argentina; San Jose, Costa Rica
EMEIA: Aberdare, U.K.; Aschersleben, Germany; Bailleul, France; Berlin, Germany; Biesheim, France; Cujik, Netherlands; Dombühl, Germany; Maldon, U.K.; Neuville-en-Ferrain, France; Tarragona, Spain; Terno d’Isola, Italy; Scaër, France; Soultz, France; Dresden, Germany; Falkenhagen, Germany; Gernsbach, Germany; Steinfurt, Germany; Milan, Italy; Moscow, Russia; Asturias, Spain; Basel, Switzerland; Zug, Switzerland; Caerphilly, U.K.; Lydney, U.K.

Asia: Nanhai, China; Suzhou, China; Shanghai, China; Lanao del Norte, Philippines; Tokyo, Japan; Seoul, Korea; Kuala Lumpur, Malaysia

Magnera Corporation, based in Charlotte, NC, serves over 1000 customers worldwide, offering a comprehensive range of material solutions, including components for absorbent hygiene products, protective apparel, wipes, specialty building and construction products and products serving the food and beverage industry.

Operating across 46 production facilities and supported by over 9000 employees globally, Magnera is committed to bettering the world with new possibilities made real. For more than 160 years, Magnera has delivered the material solutions its partners need to thrive. Through economic shifts, global challenges and evolving end-user needs, the company has consistently found ways to solve problems and exceed expectations.

Magnera’s distinct scale and comprehensive portfolio bring customers more materials and choices, spanning advanced nonwovens technologies, including airlaid, spunlace, spunmelt, meltblown, and film and laminate production. This breadth enables Magnera to support customers with reliable, high-quality solutions across healthcare, hygiene, wipes and specialty markets while helping them achieve sustainability goals.

Magnera’s trusted global brands, including Typar, Chicopee, Sontara, Tubex, Reemay, Terram and Fabrene, are recognized for delivering consistent quality and performance across diverse industries.

“At Magnera, we continue to innovate and find new ways to protect and grow our market share while helping our customers bring differentiated products to market,” says Curt Begle, CEO of Magnera. “We view innovation from two critical angles: developing new, high-performing materials that meet evolving customer needs, and driving operational efficiencies to ensure cost competitiveness. By working closely with our procurement teams, suppliers and customers, we’re able to qualify new materials, optimize production and deliver long-term value to our partners while enhancing our ability to compete in the global marketplace.”

By building personal partnerships that withstand an ever-changing world, Magnera empowers customers to differentiate their products and grow, backed by a legacy of operational excellence, continuous innovation and a commitment to responsible manufacturing practices.

Magnera was formed last year through the merger of two of the world’s largest nonwovens producers, which joined forces to add value to their shareholders and create innovative polymer- and fiber-based solutions for their customers. Following an agreement for Berry Global to spin-off and merge the majority of its Health, Hygiene and Specialties business with Glatfelter, a maker of airlaid and spunlaced nonwovens, Magnera became the world’s largest producer of nonwovens.

Prior to the integration, Berry had made several significant investments to its nonwovens business including two state-of-the-art spunmelt lines in Nanhai, China, and a sustainably-focused spunlace line in Cujik, The Netherlands. Additionally, during the Covid-19 pandemic in 2020-2021, Berry added several lines globally capable of producing meltblown nonwovens, the key material used in face masks and respirators. Glatfelter, meanwhile, had aggressively expanded its nonwovens manufacturing footprint since entering the market through the acquisition of airlaid producer Concert Industries in 2010. Most recently, the company acquired Jacob Holm’s spunlace business, including manufacturing sites in North Carolina, Germany and France, as well as Georgia-Pacific’s airlaid operations in the U.S. and Germany.

So far in 2025, performance has been slightly below expectations, driven primarily by inflation and pockets of softer consumption. However, organic growth in wipes and infrastructure markets have helped offset softness in Europe and South America.

“We did continue to see some of the supply-demand challenges coming out of Asia and South America through the quarter,” Begle said in a recent earnings call. “So that offset some of the growth that we did experience in the U.S. As you recall, we have a relatively small position in China today. It’s 5% of our revenue. That business is actually very stable.”

Meanwhile, European performance has been impacted by a combination of competition and lower consumption. In response, the company is preparing itself for a potential reduction in overall consumption at the customer level and what impacts that may have to orders, he adds.

Moving forward, Magnera continues its strong tradition of innovation. Its latest new products included Kamisoft, the company’s softest combination for premium baby and adult incontinence products. Key features include improved softness that is two times softer than standard SMS products as well as improved performance.

Begle says new products like Kamisoft are helping defend Magnera’s existing businesses as its customers focus on premiumization of their product lines. Additionally, innovation gives Magnera the opportunity to further differentiate and gain share in the more attractive areas of some of the non-commoditized parts of the market.

Meanwhile, within wipes, Magnera sees strong potential in the institutional market where it has a lot of headroom for growth, despite its strong position there.

“We see wipes as across the enterprise as being a nice growth (market) historically. We have strong CAGR in that space, but also now with a full portfolio of products, we continue to innovate and find ways to, again, protect share, but also go out and gain new share,” Begle says.

Across all of its operations, Magnera will continue to look at innovation in two ways—one is new product development and the other is cost. “Working with the procurement group, working with the sites, finding that time on the line to be able to qualify materials and then working with ultimately our suppliers and our customers to get those qualifications for the long-term benefits,” Begle adds. “What that comes along with is more competitive price offerings for us to be able to go out and get the right cost of goods sold.”

For product innovation, Magnera continues to focus on collaboration with its customers to better know the consumer. “As they’re fighting for share on the shelf, it’s how they differentiate and get the value for the products that they’re putting in the market. And so we do not intend to slow down there at all,” Begle adds. “For us, it’s a big part of the future portfolio shift of the organization as we work through optimization programs on some parts of the portfolio that may not be generating the type of profit that we’re looking for through both price, productivity and cost.”